When Meta Verified launched in late February, it was available only in Australia and New Zealand. He named YouTube, Reddit, and Discord as other social platforms with premium subscription plans.īut remember the chaos that ensued when Twitter launched a similar plan? That’s likely why Meta launched Meta Verified with a small trial – and why the program is for now only open to individuals, rather than brands.Īnd since the Meta Verified process includes checking your name and photo against your government-issued photo ID, there should be fewer issues with illegitimate verified accounts. Instagram head Adam Mosseri said in a Reel that Meta views these types of premium subscriptions for exclusive features as an industry-wide trend. So what’s the deal with social networks charging for verification? If you are an individual, you can apply for Meta Verified once it’s available in your area.If you are a celebrity, public figure, or well-known brand, you can request a verification badge on Instagram or Facebook.The TL DR version is that there are now two ways to get verified badges on Facebook and Instagram: An individual who has the original style of verification as a notable profile can apply to Meta Verified to access the other components of the subscription. However, the original style of verification badge (which is free) does not include the extra benefits included with the Meta Verified bundle. Both types of verification indicate that the account has gone through a verification process. They both get the familiar blue check mark. The Meta Verified badge and the verified badge for notable accounts look the same. These types of accounts can still apply for the original style of verification if they are notable (for example, they appear in news stories or are household names). (The web option is only available for Facebook).įor now, Meta Verified is only available to individuals, not brands.īy contrast, the original verified badges on Instagram and Facebook were – and still are – specifically available to public figures, celebrities, and brands. Or, you can pay $11.99/month by signing up through the web. account verification (including the blue check badge)Ī Meta Verified subscription costs $14.99/month when you sign up on iOS and Android.Meta Verified is a subscription bundle for creators on Instagram and Facebook. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
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